The Rethink Campaign

Digital Content Manager

The campaign’s intentions are to de-normalize the attitude of misusing Adderall among college students. It also focuses on keeping Chapman students educated on the dangers that surround prescription stimulant misuse, while providing them with healthy academic and lifestyle alternatives.

I created digital assets through Photoshop and Premiere Pro. While also collaborating with the messaging team to developing branding ideas and initiatives. In order to ensure our messages were crafted to the right target audience, I conducted a data analysis and research report.